Cadillac Adopting New Badging Strategy – MotorTrend

In a somewhat strange move, Cadillac will add badging to its vehicles that denote the amount of torque the engine produces, but in newton meters.

The move starts with the new 2020 Cadillac XT6, which has a 3.6-liter V-6 engine that pumps out 310 hp and 271 lb-ft of torque. But in newton meters, the torque rounds out to 400—so a badge that simply says 400 will be affixed to the rear of the crossover. All badges will be three-digit, and round the torque output to the nearest 50.

Starting with the 2020 model year, badging for vehicles with a turbocharged engine will have the torque number and letter T, as in 350T for an upcoming model, perhaps the one to be unveiled next month at the New York auto show.

To further complicate things, V-Series will have V badging but will not bear a torque figure. Why? In part because the number is too large. The CT6-V, for example, with the 4.2-liter twin-turbo Blackwing V-8 engine generates 550 hp and 627 lb-ft of torque or 850 Nm.

Cadillac is on a mission to electrify the lineup going forward which will require another badging decision but it has not been made yet, Cadillac president Steve Carlisle said.



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