SsangYong Delaying U.S. Launch – MotorTrend

South Korean automaker SsangYong Motor has paused plans to launch its crossover-laden lineup in the U.S. market—which had been forecast for 2020.

“We are still developing our U.S. entry strategy, without a firm entry date,” said Dan Rim, SsangYong senior executive director of export. “This is a strategic decision to make and requires further study rather than making actions. We’ll wait and see.”

“There’s the economic environment, the political environment, policy, and consumer trends,” Rim said.

SsangYong’s lineup would seem to be a match for crossover-crazed Americans. The Rexton, Tivoli, Korando, and Turismo range from compact to midsized; all feature rugged, slab-sided styling favored by SUV buyers.

“The U.S. sales have plateaued, but SUVs are still strong, so we would be a good fit,” Rim said.



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