We’ll finally get to see the real thing next week in Geneva.
Ahead of the BMW i4’s world introduction at the Geneva Motor Show, we have some spy shots of one in Northern Sweden during cold-weather testing. BMW’s upcoming i4 is an extremely important vehicle for the brand. It’s basically their first serious swipe at the all-electric premium car segment, with conventional BMW styling.
We need to add the “conventional BMW” styling because BMW’s first all-electric offering, the i3 was anything but. BMW never expected the i3 to be a high-volume offering, it was kind of like a science project for the brand as much as it was a car. Experimenting with the extensive use of carbon fiber, using recycled materials and reinventing the manufacturing process to create the most sustainably-built car available made the i3 extremely expensive for what it offered.
Therefore, BMW never expected i3 sales to be very high. That said, the i3 continues to march on, with sales gradually improving every year since its inception.
The i4 is different. In the i4, BMW has made what BMW loyalists have been asking for, an all-electric 5-seater with long-range and BMW performance. It’s basically BMW’s first real attempt to regain some of the market share they have lost to Tesla.
Gallery: BMW i4 Cold Weather Testing
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