Cupra, Seat’s newly-launched sub-brand, will be presenting a brand new concept car that will preview the brand’s own vision and direction. It will also showcase the firm’s design and technological perspective as it begins to distance away from parent company Seat.
From the sole teaser photo above, it’s hard to tell what’s in store. However, Autocar recently reported that Cupra will be debuting its own standalone car that will take the form of an SUV coupe. Based on the shape and height of its rump, as well as the subtle “X” (which usually stands for crossover) lighting effect on the floor, the ambiguous photo may in fact be teasing the SUV coupe.
Cupra says the vehicle, which is the very first developed specifically for the brand, combines the benefits of a performance car and an SUV. It even “melds a stunning look with a dynamic driving experience,” the automaker claims.
Cupra CEO Wayne Griffiths said “this concept car is a synthesis of what Cupra stands for, a special and unique car with a striking and sculptural design, which expresses its performance and shows the energy that we have in Cupra to develop the next-generation of vehicles.”
The Cupra concept car will be making its digital debut on February 22, before hitting the sacred floors of the Geneva Motor Show in March. Anyone looking forward to this?
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