However, a dad of five has been left with four of the rudest number plates on the market after a drink-fuelled night out led to a random purchase. Darren Street spent over £1,500 on four separate DVLA reg number plates which all have a reference to sex acts.
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The 45-year-old spent £399 on each of his four unique number plate designs in what he described as a money-making idea.
He is now struggling to sell the designs ad is now desperate to sell the plates to recoup some of the money he dramatically lost.
He purchased the unique designs “BJ69 XXl”, “BJ69 GOB”, “BJ69 BLW” and “BJ69 SEK” after believing he could buy the plates and sell them on for more money.
He said: “It was a Saturday night and I tried this thing called gin and tonic. We had some friends over and half a bottle went.
“I’m always thinking of money-making ideas and it seemed like a good idea at the time. I ended up spending nearly £1,600.”
Thinking the unique combinations could be easily sold he advertised the plates on private selling sites and social media.
He told local Newport paper County Press he was now considering wrapping up the number plates ad giving them out as Christmas presents.
The number plates are valid until the end of August 2029 because personalised designs can be added to a new car up to ten years after purchase.
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As part of his online advert, he posted: “69 plates available – all 4 plates are on retention.
“Don’t ask, I was slightly under the influence when I bought them. Offers considered, will sell individually.”
The DVLA has confirmed they will not be removing the “BJ69” number plates from service after a string of complaints about the inappropriate nature of the design.
Speaking to Metro.co.uk a DVLA spokesperson said: “The vast majority of registration numbers are made available for general issue and for sale. We consider the series in question to be suitable for release”
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The 69 number plate symbolises which were built and put into road service from September 2019 to March 2020 will be used on all new vehicles.
DVLA chiefs have confirmed some inappropriate statements on number plates do get banned in a mild crackdown on rude messages.
Any number plate including the words SEX, BUM or ASS are automatically excluded from the DVLA’s new registration releases and cannot be purchased.
Recent research revealed a third of drivers wanted to have a rude or saucy registration plate on their vehicle.
The poll also found those motorists who wanted a plate would be also be tempted to buy a completely new car if it had a unique or seedy combination.
Mat Watson, motoring expert at carwow said: “Drivers are always looking at ways to personalise their car, with modern drivers now more than ever seeing it as an extension of who they are and a reflection of their status, so it’s no surprise to see how many vanity plates are on the road.
“Considering there are strict guidelines around what number plate combinations are and aren’t approved, with swear words and saucy acts all previously banned by the DVLA, some of the plates you can get away with are quite surprising providing you’re willing to be creative, and the new numbers certainly give drivers something to work with.”
A total of £111million was spent on private reg plates in 2017 alone as motorists flocked to secure their unique designs.
Some number plate websites are already taking orders on the next “20” range of reg numbers which come into effect in March.
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