Having launched five new models this year, Ferrari is well on course to introducing the 15 new vehicles slated in its five-year plan, but there will be significantly less activity on that front next year, according to its chief marketing and commercial officer Enrico Galliera.
Although 10 more models are in the pipeline, including the highly-anticipated Purosangue SUV – expected in 2022 – and the next-gen LaFerrari, Galliera said the automaker will slow down the pace of its introductions in 2020 and will instead focus on selling its new cars, as Autocar reports.
“We just introduced five new cars, some of them are in new segments. Now we need to make sure that our network and clients can clearly understand the position of the new models; 2020 will not have the same launch rate, and we’ll be more focused on creating the success of the models we’ve introduced in 2019,” he explained.
The five models that were launched this year were the F8 Tributo, SF90 Stradale, 812 GTS, F8 Spider and the Roma, which was introduced last week. The latter, a coupé with a front-mounted V8 instead of the classical 12 cylinders, opens up a new card for the brand. The hybrid Stradale also taps into a new segment for the company.
Previously, Galliera had said that the automaker is attempting to become less predictable and would expand its product variety and explore new segments, and hinted again that this approach would continue in the future.
In related news, while the company will be pursuing the hybrid electric path with great intent, the Roma won’t go down that route. Despite the Roma utilising a platform that was developed to accept a petrol-electric powertrain, technical director Michael Leiters ruled out a hybrid version of the car, or for that matter on any other model in the company’s current range.
“We could fit a hybrid powertrain to [the Roma] platform, there’s no doubt about it, but we would never do it on the same model,” he said. Nonetheless, expect to see the tech feature heavily in future models – the company has said that up to 60% of its lineup, including all of its sports cars and a new range of plug-in hybrid gran turismos, will be electrified by 2022.
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