General Motors’ Detroit-Hamtramck Assembly Center gets a new name and new purpose.
General Motors’ Detroit-Hamtramck Assembly Center will be reworked to produce only all-electric vehicles going forward. The facility will be officially renamed “Factory ZERO.” Of course, the “ZERO” refers to zero-emission, but GM says it also means zero crashes and zero traffic congestion in the future.
GM announced today that ZERO is the new official “launchpad” for its multi-brand, future electric vehicle efforts. It will focus on advanced technology and sustainable manufacturing. GM is investing $2.2 billion into the factory for retooling and various upgrades, which is the largest investment in the company’s storied history. The plan will create some 2,200 “good-paying jobs” once it’s fully operational.
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