In 2019, Toyota sold over 2,500 PHEVs and 250 FCVs in Europe.
Toyota is going mostly hybrid in Europe and so far it pays off with growing sales volume and market share. Plug-in sales are just symbolic, but two new models are coming in 2020.
In 2019, the Toyota group (including Lexus) sold 1,089,422 cars (up 5.2%) and 52% of them happened to be hybrids (63% in Western Europe). For the Lexus brand, the hybrid share is even higher – 67% (96% in Western Europe). Not strange if you offer 20 hybrid models.
But the plug-in hybrids, represented solely by the Toyota Prius Prime (aka Prius Plug-in Hybrid) account for a marginal 0.26% share, as just 2,572 units were sold. That’s 11.4% of the Prius family (22,621).
Additionally, Toyota sold 250 hydrogen fuel cell Toyota Mirai. If FCVs are the future, it does not look encouraging at all.
This year, Toyota would like to expand its plug-in lineup in Europe by two models:
However, we cautiously assume that no more than a four-digit sales result per model should be expected (hopefully the RAV4 PHEV will surprise us with more than 10,000).
Gallery: 2020 Lexus UX 300e
49 Photos Sales for Jan-Dec 2019 are listed below Table 1 – TME(1) full year sales in 2019 TOTAL TOYOTA / LEXUS 1,089,422 TOYOTA 1,002,216 AYGO 100,936 Yaris (incl. Yaris Hybrid) 224,368 Yaris Hybrid 109,771 Corolla H/B & Touring Sports (including Hybrid) 138,906 Corolla H/B & Touring Sports Hybrid 118,715 Toyota C-HR (incl. Hybrid) 134,442 Toyota C-HR Hybrid 119,507 Corolla SDN (incl. Hybrid) 67,940 Corolla SDN Hybrid 31,201 Avensis 1,242 Prius Family 22,621 Prius 5,334 Prius+ 14,715 Prius Plug-in Hybrid 2,572 Mirai 250 Camry (incl. Camry Hybrid) 51,631 Camry Hybrid 8,284 GT86 945 RAV4 (incl. RAV4 Hybrid) 139,725 RAV4 Hybrid 93,792 Highlander 1,658 Land Cruiser 44,306 Hilux 38,179 PROACE 28,381 Other models 6,686 LEXUS 87,206 CT 200h 5,559 IS (incl. IS Hybrid) 3,581 IS hybrid 3,475 ES (incl. ES Hybrid) 6,609 ES hybrid 4,292 GS (incl. GS Hybrid) 137 GS hybrid 35 LS (incl. LS Hybrid) 406 LS hybrid 201 NX (incl. NX Hybrid) 24,309 NX hybrid 17,391 UX (incl. UX Hybrid) 20,943 UX hybrid 19,056 RX (incl. RX Hybrid) 18,657 RX hybrid 6,948 RC (incl. RC Hybrid) 1,105 RC hybrid 1,029 LC (incl. LC Hybrid) 360 LC hybrid 163 Other models 5,540 (1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan). *East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel. Models listed in italics are produced locally at Toyota’s European manufacturing facilities. Source: Read Full Article
