Volkswagen has announced launch of the entry of its sub-brand, Jetta into the China market, following the delivery of nearly 30,000 units from the new sub-brand in the country. This makes the Jetta’s introduction to China the most successful in recent times by measure of the first three months of sales, according to Volkswagen; the VS5 SUV took the lion’s share of sales with 80% of total deliveries in this time.
“The entry-level segment has so far been served almost exclusively by Chinese brands. The Jetta brand closes the gap between the entry-level segment and the volume segment, at the top end of which the Volkswagen brand is positioned. We see tremendous potential there, and the flying start of JETTA proves us right,” said Volkswagen sales board member Jürgen Stackmann.
Approximately one-third of all passenger cars sold in China are in the entry-level segment, notes Volkswagen, of which 80% are first-time car buyers. In China, first-time car buyers spend between 8,000 to 15,000 euros on their first car and are, on average, 20 years younger than those in Europe or America.
China is Volkswagen’s single largest market, which represents almost 50% of global deliveries. Although the overall market situation in China is noted to remain challenging for the remainder of this year, the Volkswagen brand gained market share by maintaining delivery volume ‘largely at last year’s level’, and therefore is on track to again deliver more than 3 million vehicles in 2019.
All Jetta-brand models are produced by the FAW-Volkswagen joint venture with a factory in Chengdu, China, working closely with the FAW-Volkswagen central hub located in the city of Changchun, says Volkswagen. The China-only budget car brand under this joint venture was first known to be mooted in 2016, and the brand is set to launch a second SUV model ‘in the near future’, said Volkswagen.
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