What do car guys like besides their rides and car parts? I think it has got to be car branded merchandise and gear, with die cast model cars joining the podium. Which one ranks higher is up for debate, which you can do below. Anyway, here’s something we can all celebrate – a marriage of two brands that are big in the scene.
Puma has teamed up with Porsche Design, the lifestyle brand owned by the maker of the 911, and the newly-weds presented their first line of high-end sportswear, footwear and accessories in Berlin yesterday.
The Porsche Design Sportswear Collection will hit the market in early March, in time for Spring/Summer 2019. It will feature engineered products that will “perform at the top level and stand for the fusion of lifestyle and performance wear.” The collection will range from active wear to “sports-infused lifestyle wear” and is aimed at the “modern sportive urbanist”.
“With Puma, we have found a qualified partner, who shares the same values related to technological innovation and functional design. We are very much looking forward to kicking-off this partnership and to lifting the Porsche Design Sportswear Collection to new heights over the following years,” said Jan Becker, CEO of Porsche Design Group.
This collaboration comes after Puma teamed up with Porsche Motorsports, Zuffenhausen’s racing division. Besides equipping the factory drivers and crew, the deal will see Porsche join the likes of Ferrari, Mercedes-AMG, BMW and Red Bull Racing in Puma stores.
Porsche Design’s previous sports brand collaborator was Adidas, and they came up with some really nice shoes. We’re looking forward to check out the new PD x Puma range.
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