Pontiacs weren't known as exciting cars for most of the marque's first few decades; by the middle 1950s, car shoppers were staying away in droves from uninteresting Pontiac styling and engineering. "Bunkie" Knudsen and John DeLorean were brought in to wake up the brand, which they did in a big way.
We know their work at Pontiac best for the GTO, which appeared in 1964, but the first Pontiacs to show radical change under the new, younger regime were the 1959 models. Featuring "Wide-Track" (in which the wheels were moved outward in the wheelwells by several inches), these cars looked lower, meaner, and faster than the grandpa-grade '58s, and sales responded appropriately. Sure, the story ended up— 23 years later— with DeLorean in handcuffs, but this two-page-spread magazine advertisement is pure Space Age optimism.
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