Starting in the late 1970s and until the Japanese Asset Price Bubble brought things crashing back to earth in the early 1990s, plenty of Americans felt that Japan was well on the way to total global domination. Cars from Detroit and Europe fell under suspicion of shoddiness and worse, and so Chrysler's marketing wizards decided that they'd emphasize the Japanese origins of the Mitsubishi-built Dodge/Plymouth Colt in this 1984 advertisement.
When the Colt-curious Americans pop open a door or hatch, a forceful Japanese tirade issues forth from the car (perhaps it's saying "Never allow me to touch road salt, or I'll disappear!"). Best of all, the Colt's voice is firmly in the Japanese-market-car-ad macho-voiceover tradition.
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