The Seven configurator has conveniently launched just in time for peak bored-internet-browsing season
Cancel your plans for Christmas because the Caterham configurator has gone live! The brand’s launch of a new website means that for the first time in its 45-year history, a pen, paper and vivid imagination are no longer required to spec a Seven. But beware, with dozens of customisable features available on the two-seat sports car, you could easily lose a day, week, maybe a month deciding on whether to go for an unpainted carbon nosecone or what shade the grille should be finished in. Oh look there’s British Racing green!
Like most configurators, the number of options available – added to the fact that each Seven can be specced up from a base designed for the road or track, as well as narrow or wide chassis – means the total price soon starts to rise. We specced up a 420 with £12,500 worth of options and a 310 with £10,000 of extras without even trying. But just one look at the renderings the configurator has produced should have you convinced – and maybe even reaching for the debit card, if you’re a couple of sherries in.
The launch of a new website signals good news for Caterham. Giving customers more opportunity to see how great a customised Seven looks should help convince more to buy one – and make each car more profitable. Sales at the Crawley company have been rising over the past few years; in fact, things are going so well that the order book for the Seven is now full until February 2019.
The company believes much of its growing appeal comes with its “anti-technology” stance, which is attracting new buyers seeking raw driving thrills. Company CEO, Graham Macdonald, said: “Manufacturers seem intent on stuffing as much new tech into their cars as they can, steadily depleting the amount of input the driver needs to have. To us, that’s almost sacrilege because the less input the driver has, the less they can enjoy the pure thrill of driving.”
Amen to that. Anyway, we shan’t keep you any longer. To the configurator!
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