Future model will spearhead JLR's £15bn pure-electric push
By PH Staff / Tuesday, 18 April 2023 / Loading comments
Jaguar will reveal an all-new four-door electric GT next year as it seeks to dramatically accelerate its transition to becoming ‘the world’s leading modern luxury car manufacturer’. The as-yet-unnamed car will act as a spearhead to a forthcoming three-model lineup, all set to be underpinned by bespoke EV architecture that will serve as part of the technical bedrock to JLR’s Reimagine strategy. The manufacturer reckons that investment worth £15bn over 5 years is underpinning its ‘modern luxury vision’ for the near future.
The flagship GT car will be built in Solihull, and its output is said to eclipse any previous Jaguar. A range of up to 430 miles is being targeted, and its new platform – named JEA – is said to be tailored specifically to the brand. Expect the styling to be entirely fresh, too – speaking of its forthcoming EV offensive, JLR’s Chief Creative Officer noted: “We have radically reimagined Jaguar as a modern luxury brand. The key to Jaguar’s transformation is that the designs convey that they are a copy of nothing.” To that luxurious end, indicative pricing says the GT will cost from £100k. We’re promised more details about the car later this year ahead of sales in 2024 and deliveries in 2025.
If that all feels too far away to get you truly revved up, then rest assured that the next step in JLR’s electrification roadmap is for Land Rover to begin inviting applications for all-electric Range Rover orders later this year. Expect the stampede for that long-awaited model to be earth-shaking. Additionally – and just in case you were worried that medium-size SUVs had fallen off the roadmap – JLR also confirmed that the first of its next-generation, medium-size SUVs will be an all-electric model from the Range Rover family, again built on its own ‘electrified modular architecture’.
That will launch in 2025, so we’ll likely see it next year. It will be built at Halewood, itself destined to become an all-electric production facility as part of the wider strategy, while in time the Engine Manufacturing Centre in Wolverhampton will be renamed the Electric Propulsion Manufacturing Centre as it incorporates the production of EV powertrain components.
Interestingly, while the signage might be changing in the near future, JLR did reiterate that it will retain the modular longitudinal architecture that currently underpins the Range Rover and Range Rover Sport. Given the ‘needs of different markets around the world’ – and despite JLR’s ‘electric-first’ fanfare – its flexibility, and the popularity of the existing models that sit on it, will be crucial for what remains of the decade.
Reaffirming the manufacturer’s commitment to its Reimagine strategy, and commenting on the progress, JLR CEO Adrian Mardell, said: “With Range Rover, the original luxury SUV, available for pre-order in pure electric form later this year, and the first of three breath-taking electric reimagined Jaguar models to be launched in 2025, we are stepping into an incredibly exciting new electric era for JLR as a modern luxury business.”
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