Maruti’s Nexa retail channel has completed 4 years, since its launch in 2015.
The first Nexa showroom opened in Delhi in 2015. Today, there are 363 Nexa outlets in 206 towns and cities of India. According to Maruti Suzuki, more than 250 Nexa outlets were set up within 2 years of its launch and the figure crossed 350 within 4 years. In June 2019, Maruti launched its Mobile Terminals, covering 10 cities in 45 days.
Nearly half of Nexa customers are said to be under 35 years of age. According to the company, 70% of its customers are first time buyers.
Select models from Maruti Suzuki’s portfolio are offered through Nexa dealerships. These include the S-Cross, Ciaz, Ignis and Baleno.
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