An online financial services firm has signed a multiyear deal to become the presenting sponsor of the Indianapolis 500, beginning with the 103rd running on May 26.
Gainbridge is the new presenting sponsor of the Indy 500 and will become the official annuity and life insurance partner of IndyCar, the Indianapolis Motor Speedway and the Indianapolis 500. The announcement was made Thursday at the Indianapolis Motor Speedway and featured Indiana Gov. Eric Holcomb, Hulman & Co. CEO Mark Miles, Indianapolis Motor Speedway president Doug Boles and Goup1001 president and CEO Dan Towriss.
Gainbridge is a digital-first annuity and life insurance agency. The company said its involvement with the Indy 500 will help create great brand recognition and customer acquisition.
"We welcome Gainbridge to this new partnership with The Greatest Spectacle in Racing," Miles said. "Gainbridge offers a bold, new way to steady growth, and we're honored that the platform is being launched through this association with the Indianapolis 500 — an exciting global event with a rich history and a bright, dynamic future. It's a perfect fit."
Group1001 has sponsored since 2018 the Andretti Autosport car driven by American Zach Veach in the NTT IndyCar Series, including the Indianapolis 500 and IndyCar Grand Prix at IMS. As part of today's announcement, it was shared that the primary sponsor on his car in 2019 will be Gainbridge. Group1001 also has served as the presenting sponsor of the Indy Women in Tech Championship LPGA tournament at Brickyard Crossing Golf Course since 2018.
The race was will officially be known as the 103rd Indianapolis 500 presented by Gainbridge.
The presenting sponsor from 2016-2018 was PennGrade Oil.
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