Mr. Worldwide has come to NASCAR.
Grammy award winning artist Pitbull revealed on Friday that he has purchased an ownership stake in the new Trackhouse Racing team launched by Justin Marks over the summer.
Trackhouse is a revolutionary concept team that intends to emphasize STEM education and minority outreach and hired Daniel Suarez to drive the No. 99 Chevrolet Camaro this coming season.
Pitbull, who was born Armando Christian Perez, has been a fan of the sport since watching the movie ‘Days of Thunder’ with Tom Cruise.
In addition to his role on the executive side, Perez will serve as a brand and philanthropic ambassador. Together, Marks and Perez will foster the launch of a racing-themed STEM curriculum within the SLAM! (Sports Leadership Arts and Management) inner-city charter schools — which Pitbull helped establish seven years ago.
“From day one of creating Trackhouse Racing, I wanted our team to be a platform for purpose, to transcend the sport and positively impact all races on and off the track,” said Marks.
“I am proud that in just a few months we are here announcing a partnership with one of the most influential and recognized artists in the world. Within the first 10 minutes of our first meeting, it was clear Armando and I share a vision and passion for impacting the lives of the underrepresented. We are creating and compelling a movement of positivity and possibility, using the platform and excitement of sports and music. Through NASCAR and our partnership with Pitbull, we are going to have the attention of a global demographic that is ready to be inspired into action for themselves, their families and their future.”
Pitbull is the latest sports and pop culture icon to join NASCAR’s ownership ranks after Michael Jordan and Denny Hamlin launched 23XI Racing.
What will Michael Jordan and Pitbull bring to NASCAR? Tell us in the comments section below.
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