Subaru of America Inc. on Thursday unveiled its 2019 motorsports livery, a return to the brand’s signature blue and gold colors with a modern star cluster graphic inspired by the Subaru World Rally Team cars of the 1990s and 2000s. The brand also announced a revision to the structure of its U.S. racing activities, which will now combine stage rally, rallycross, record attempts, off-road racing and circuit racing under the banner of Subaru Motorsports. The new design, to officially debut Jan. 14 at the North American International Auto Show in Detroit, features a WR blue pearl base color with gold-painted wheels. A bright yellow graphics package is dominated by the Subaru star cluster on the doors with a prominent sweep that extends to the B-pillars and roof; a bigger, bolder take on the comet motif used by the World Rally Championship-winning Imprezas of Richard Burns and Petter Solberg. The red logo of Subaru Tecnica International — the brand’s performance division — appears on the front side intakes, rear wing endplates and trunk lid vent panel.
“These colors are part of our brand’s history and beloved by our enthusiasts,” said Alan Bethke, vice president of Marketing for Subaru of America. “For a generation of rally fans, Subaru is synonymous with blue cars, gold wheels and the iconic star cluster. This new design pays tribute to that heritage while looking ahead to future success under the Subaru Motorsports name.” The newly announced Subaru Motorsports name reflects a subsequent expansion into a wider range of racing disciplines. In 2018, Subaru Rally Team USA captured the American Rally Association overall title and finished on the podium in the Americas Rallycross championship. Subaru also secured a Manufacturer’s Championship in the Pirelli World Challenge TCA class with partner TechSport Racing. Subaru Motorsports will debut the new competition livery and launch its 2019 ARA title defense at Missouri’s Rally in the 100 Acre Wood, March 15-16.
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