Ducati Opens New Training Centre In Thailand

Ducati has inaugurated its new training centre at the Ducati factory in Rayong, Thailand. Ducati’s Rayong factory is where most Ducati bikes sold in India are manufactured. The state-of-the-art facility is built and conceived with the aim of further enhancing the level of customer experience in every aspect within all Ducati dealerships in the Asia Pacific region, a statement from Ducati said. Brand trainings, Ducati Riding Experience certifications, and technical trainings will be conducted using the Ducati Asia Pacific Training Centre within the Ducati Motor Thailand facility in Rayong.

“The best training program in the world is worthless without the will to execute it properly, consistently, and with intensity. With our new Training center we have now state-of-the-art facilities that will enable us to deliver strong brand and technical trainings to all personnel from the whole Asia-Pacific Ducati network,” said Domonique Cheraki, Ducati Asia Markets Director.

The APAC Training Centre has training engines, augmented reality technology and more

The Ducati Apac Training Centre, which was awarded Board of Investment privileges, covers more than 200 square metres of area, and host multiple training sessions simultaneously. The new training centre also boasts of augmented reality technology, training engines and training workshops. In 2019 alone, more than 230 technicians and around 100 dealers’ employees will be enabled to provide Ducati customers with a 360-degree experience all over the region, Ducati said in a statement. The Ducati Asia Pacific Training Centre will also host brand trainings that will further enhance the customer experience not only related to Ducati’s products, but also to the Ducati world of racing (present and heritage), online and offline communities, lifestyle and brand immersions.

The 200 square metre APAC training centre can hold multiple training sessions simultaneously

“With this brand-new facility, Ducati Motor Thailand becomes even further the Ducati hub for the Asia-Pacific region. Founded in 2010 as a production plant for the ASEAN community, the Thai facility has been hosting the Sales, Marketing and After Sales departments since 2011 and now we have the pleasure to add the Ducati Asia Pacific Training Centre as additional milestone to develop and reinforce the Ducati brand throughout the entire region,” said Alberto Strada, Ducati Motor Thailand Managing Director.

Ducati Apac’s “Genius Program,” which was started in 2016, consists of a series of courses and trainings that not only certifies the knowledge and skills of Ducati technicians, but also draws up career paths for all of them based on different level of expertise and certifications achieved. Operations have already started at the new Ducati Asia Pacific Training Centre, and groups of Ducati personnel from Thailand, India, China and Korea are scheduled to experience the new facility in the next few weeks.

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