Audi UK Launches New WhatsApp For EV Owners

Audi e-tron Concierge will make owning the brand’s electric cars easier.

Audi is making EV ownership easier with a new service for buyers of its new e-tron electric vehicle range.

The e-tron Concierge Service is a new ‘premium communication tool’ based on WhatsApp which allows customers to ask questions and get a response from EV experts in a matter of minutes between 8am and 9pm, seven days a week. Photos, videos, and voice recordings can also be added to messages.

The service has already been in operation since September for those that have placed an order for an Audi e-tron. Those signed up to the service will get an email inviting them to start a chat with an expert on it.

“We fully understand that making the transition to a fully electric car can potentially give rise to new questions that may not have been considered before, and therefore an appropriately user-focused option was required,” said Andrew Doyle, director of Audi UK.