Canoo's 'Urban Loft On Wheels' Is Automaker's First Electric Car

It’s available by subscription only.

CANOO UNVEILS WORLD’S FIRST SUBSCRIPTION-ONLY ELECTRIC VEHICLE

Canoo, a new BEV startup, revealed its products and strategy yesterday in Torrance California.  The company intends to market a subscription-based compact mini-van sized BEV or as Canoo describes its vehicle as an “Urban Loft on wheels” starting in 2021. 

Founded in 2017 by ex-BMW and Über BEV executives, Canoo hopes to take the BEV to a new level with a subscription-based direct-sales model to customers. The subscription is envisioned as a month-to-month model that include services such as registration, maintenance, insurance management and charging.

Canoo’s global headquartered is in Los Angeles, and currently has approximately 400 employees. The company’s global headquarters is located in a 90,000 square foot building in Torrance, California which also houses the R&D facility and design studio. The company has been based there since May 21, 2018. The company also has an office in Silicon Valley, a Chinese headquarter in Shanghai, and will utilize contract manufacturing and support partners.

“We believe that the potential of EV architecture can enable a post-SUV era that addresses the ever-growing desire for space and value,” said Ulrich Kranz, In Charge at Canoo. “We promised a truly different approach for EVs, and our Canoo proves that we can deliver on that vision. The unveiling also kicks off the period of beta testing, meaning we are on track for our launch date in 2021. We are very proud of the team. In my 30 years’ experience, I have never seen so many quality achievements in such a short time.”