Is there anything that says, “America F-yeah!” more than the combination of pickup trucks and country music? We’re leaning towards a solid “no.” That’s why it was difficult for us to write about this collaboration between Ram Trucks and country music star Chris Stapleton without spontaneously standing up to recite the pledge of allegiance with a mouthful of apple pie. Seriously though, Stapleton and Ram came up with an attention-grabbing high-quality build concept dubbed the Ram 2500 HD “Traveler. “
The Ram “Traveler” Truck is the result of a collaboration between Stapleton and Ram corporate in-house design team, serving as a promotion piece for the new exhibit: Chris Stapleton: Since 1978 at the Country Music Hall of Fame and Museum in Nashville, TN. As you may have guessed, the exhibit is sponsored by Ram Trucks. Stapleton is also set to release a track called “I’m a Ram” later this month. That’s what you call “synergy” folks.
Stapleton started with a 2022 Ram 2500 Heavy Duty with the goal to transform the truck into a throwback of the Rams of the 70s and 80s but with a “contemporary” design twist. Stapleton used the 1979 Ram Palomino truck as an inspirational touchstone for the exterior. Hence the mix of Linen Cream, Radar Red, Bison Brown and Cashmere paint colors sprayed on the trucks body panels.
For a flourish of 80s nostalgia, a set of Turbo Fin 18-inch wheels were bolted on. In classic 80s fashion the wheels feature a machined face with painted black interior, and a chrome center cap. A custom “Traveler” badge in an 80s-style font lets folks know what they’re looking at. Finally, the pièce de résistance is a multi-faceted, chrome, three-dimensional Ram hood ornament.
Inside, passengers are welcomed by the warm embrace of “Bison Brown” leather and flannel upholstered headrests. The flannel matches the jacket Stapleton wore on the cover of his first album, Traveler. There’s that synergy again. Several interior panels feature Walnut Burl wood inlays while the door handles and gear selectors are wrapped in leather cording. The interior speaker grills were reworked to resemble a guitar amp because America. Even the key fob comes with a brown leather strip with a piece of matching flannel stitched to it.
At the moment there’s no word if Ram plans to give this truck away, but we wouldn’t be surprised if a Change.org petition pops up in an effort to get the truck maker to mass produce this one-off custom as a some-off special edition soon.
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