Honda Malaysia opens its 12th dealership in Johor

Honda Malaysia today launched its 97th (and latest) 3S centre in Pasir Gudang, Johor, which is operated by Yong Ming Motor. The four-storey facility is the twelfth in the state, and was built with an investment of RM18.5 million.

With a build-up area of 77,000-square foot, the building houses 14 bays that can accommodate up to 30 cars per day. These include nine service bays, three for general repairs and two tyre service bays.

Customers will also get to enjoy a comfortable waiting lounge with complimentary Wi-Fi, kids corner, merchandise corner, and a cafe. The centre is staffed by 43 personnel – 17 sales advisors, 24 service advisors, technicians, and two administration and support members.

“With customer satisfaction being our main priority, it is very important for Honda Malaysia and our dealership partners to work together closely in order to serve our mutual customers better. This can only be achieved with strong support from our partners such as Yong Ming Motor,” said Honda Malaysia managing director and CEO, Toichi Ishiyama.

“We believe this dealership expansion in Johor will provide more convenience to our customers, particularly in Pasir Gudang. Customers will be able to enjoy high quality service and after-sales offerings at an authorized Honda dealership nearer to them with upgraded facilities to enhance their joy of buying,” he added.

Yong Ming Motor has a long history with Honda that stretches back 48 years, beginning with its first dealership in Skudai – the new Pasir Gudang 3S centre is the company’s second dealership.

“We are grateful for the opportunity given to us by Honda Malaysia to grow our customer base in this area. Previously customers in this area had to travel far to view the latest models or to service their cars but with our new dealership we aim to offer them the best Honda experience closer to where they are. This showroom that we are opening today represents our continuing commitment to Honda Malaysia,” said director of Yong Ming Motor, Kenneth Cheng.

According to Honda Malaysia, the southern region has been experiencing steady growth in both the number of customers and service intakes. Referring to the latter, 235,000 service intakes were recorded from January to November 2018, an increase of 13% compared to the same period last year.

Meanwhile, the southern region contributed the second highest number of sales with more than 17,000 units sold from January to October this year, a 2% gain from the same period in 2017. The City was the best-selling model in the region, making up 24% of total southern region sales, which is then followed by the Civic (11%) and CR-V (9%).

Yong Ming Motor’s Pasir Gudang 3S centre is located at PTD 209607, Jalan Bandar, Business Centre II, 81700, Pasir Gudang, Johor.

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