MINI Now Taking Orders for 2020 Cooper SE

How many of the 15,000 “hand raisers” will convert to sales?

MINI USA today announced they have opened up the order books for the 2020 MINI Cooper SE, three months ahead of its scheduled launch in March of 2020. We see this as an indication that MINI expects many of the 15,000 “hand-raisers” that showed interest in the vehicle, will follow through and convert to sales.

MINI has been touting the economic value of the Cooper SE as the main selling point since the expected range of 110 miles per charge is probably not what they want to lead with.

From the press release:

“A MINI Cooper SE battery-electric customer may realize an additional saving of up to $3,700 over a six-year period of driving with the comparison based on the following assumptions:

  • MINI Cooper S with 2.0 liter 4-cylinder engine – 30 MPG combined
  • MINI Cooper SE battery-electric – miles per kWh at 3.22
  • 10,000 average miles driven a year
  • Premium fuel at $3.30 a gallon
  • Electricity at $0.15 a kW”