Volkswagen Unveils New Logo To Kick Off Electrified Era

Meet the “New Volkswagen.”

If the upcoming I.D. Buzz is any indication, Volkswagen is channeling the past to help shape its future. And the same can be said about the brand’s “new” logo. Ahead of this week’s Frankfurt Auto Show, VW debuted its new two-dimensional logo, replacing the somewhat three-dimensional blue-and-sliver logo introduced in 2000.

“The new brand design marks the start of the new era for Volkswagen,” Jürgen Stackmann, Member of the Brand Board of Management says. “By formulating new content and with new products, the brand is undergoing a fundamental transformation towards a future with a neutral emission balance for everyone. Now is the right time to make the new attitude of our brand visible to the outside world.”

This new logo is subtle but unique. Not only does this look shed the 3D-styling of its predecessor for a flatter facade, but it’s also the first asymmetrical iteration of the iconic roundel. The “W” in “VW” doesn’t touch the outer circle for the first time. With the reduction in essential elements, the company says this new logo “can be used extremely flexibly.”

This story is being updated with more information as we get it.

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