1981: Chevette is good enough for the phone company, good enough for you

The Chevrolet Chevette was a simple, rear-wheel-drive subcompact, based on the platform that gave the world everything from the Opel Kadett C to the Daewoo Maepsy. US-market Chevette sales began in the 1976 model year and continued— amazingly— all the way through 1987. This full-page magazine advertisement from about midway through Chevette production makes it clear why you'd buy a Chevette: cheapness!

The Chevette wasn't a fundamentally superior car, by the technological standards of 1981, and it wasn't even the cheapest econobox you could get in 1981 (the Toyota Corolla Tercel beat it by 500 bucks, though the $5260 Chevette was $3 cheaper than the '81 Plymouth Champ). It did, however, get the job of basic transportation done, and it was supported by a vast dealership network.

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