Jaguar Director Continues To Push For More EVs

Design head Ian Callum continues to show electrics Jaguars are the Jaguars he wants to design.

The Jaguar stand at the 2019 New York Auto Show was a tale of two Jaguars. One one end, the electric I-Pace got center stage for the second year in a row, just coming off of three wins at the show at the World Car Awards. Yet on the other side, the 2020 Jaguar XE sat there as a reminder of the catching up the brand had to do in order to get on the premium sedan radar.

After some rather direct statements about Jaguar becoming an electric brand, Director of Design Ian Callum reaffirmed that there would be more follow-ups to the I-Pace – and, yes, there would be a new XJ.

And Callum has already voiced his opinion that EVs give designers more freedom, being especially proud of the World Car’s Design of the Year award going to the I-Pace. It sounds increasingly like Jaguar could be increasingly an electric car brand – if there’s a business case to be made.

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