Hero Electric has announced an exchange offer on old petrol 2-wheelers. The company is offering Rs. 6,000 over the market value of the old 2-wheeler in order to encourage customers to switch to electric scooters.
Hero Electric claims that by switching to e-bikes, customers can save Rs. 70,000 on petrol and maintenance costs. The reduction in emissions is said to be equivalent to planting two full grown trees. The company is also offering 3 years warranty on the bike and battery.
Hero Electric is rolling out a national campaign to connect with consumers and promote the benefits and usage of electric 2-wheelers. The campaign will be launched in over 20 cities, including Bangalore, Delhi, Pune, Jaipur, Chennai, Rohtak, Hyderabad and Lucknow. Promotional drives are expected to be organized at residential complexes, markets, malls, schools, colleges and corporate institutions.
Hero Electric has a 45% market share in the electric 2-wheeler segment in India. The company has over 450 touch points across the country.
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