McLaren fights assimilation, sells a record 4,806 cars — and exactly zero crossovers! — in 2018

Every time we go to test-drive a new McLaren (the things we do for you, the readers!), the Woking-based automaker likes to fill us in on how things are going with the business — it’s been better every year since McLaren Automotive launched in 2010 — and assure us it has no plans to build a crossover or SUV. Ever.

It started off as a bit of inside-baseball humor at press events, but lately it’s seemed like more of a manifesto — something that sets McLaren apart from everyone else. After all, everyone has already jumped into the crossover field, is preparing to jump in or is at least threatening to do so. Yes, even Ferrari! Nobody can seem to resist the cash grab that high-riding vehicles seems to represent … except McLaren.

So how’s that working out for the automaker?

Pretty well, as it turns out: In 2018, McLaren sold a record 4,806 cars, up an impressive 43.9 percent over the prior year. Further, 2018 saw the 5,000th McLaren sold in North America and the 15,000th car built at its Woking production center. For a borderline-boutique independent supercar-builder that has been around in its present form for less than a decade, that’s impressive work.

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