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The S-Presso’s teaser campaign is expected to start in the first week of September. The car is an entry level vehicle with an SUV-like design to appeal to young urban consumers.
Maruti will focus on the following 6 points for the S-Presso.
1. Pseudo SUV like design & aggressive front fascia
2. Dynamic center console with speedometer in the center of the vehicle
3. Taller seating & height of vehicle
4. Best in class ground clearance
5. Supposed 10+ Safety features
6. Cabin space
While the exact engine details are not yet known, the entry level car could come with a 1.0L petrol engine. Transmission duties are expected to be handled by a 5-speed manual gearbox, while an automated manual transmission (AMT) is also likely to be offered.
The Maruti S-Presso is expected to compete with the Renault Kwid in the Indian market. It is likely that the car will be sold through the company’s Maruti Arena dealerships.
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