Royal Enfield appoints Yadvinder Singh Guleria as CCO

YS Guleria has served with Honda Motorcycle & Scooter India (HMSI) as Director.

Royal Enfield has appointed ex-Honda executive Yadvinder Singh Guleria to the post of Chief Commercial Officer (CCO).

According to the company, YS Guleria will help guide the brand’s growth in India and international markets. He will head sales, marketing and aftermarket functions. Guleria will report to CEO B Govindarajan.

YS Guleria has served with Honda Motorcycle & Scooter India (HMSI) as Director – Sales, Marketing, After Sales, Logistics, Premium Bike Business, Brand & Communication. He was also the Senior Vice President of Sales & Marketing for 8 years.

In 2011, Guleria joined Polaris India as Director, where he served for 1 year.

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