SEMA Load In: Over 400 Pix From Hot Rod Alley! #MTSEMA18

Can you believe it’s that time again? Only 360 days have passed since we left the Las Vegas Convention Center. In that time manufacturers have come up with brand new products for the aftermarket, and car builders have managed to put them on more spanking new project vehicles. It’s only Monday and the doors have yet to open on the biggest day of the year for gearheads, but we’ve already seen enough to blow our minds—and our feet. There’s over 1.9 million square feet of space in the LVCC, but that’s still not enough to contain all the cool stuff that spills outside.

Hot rodders will be particularly interested in seeing what’s in the Central Hall—otherwise known as Hot Rod Alley. That’s where you’ll find ’32 Fords, Camaros, Chargers, Mustangs, and all varieties of muscle cars—not to mention the parts to go with them. Don’t pack your bags just yet, as the SEMA show is not for the general public. Only trade (manufacturers, buyers, and media) are allowed inside, but don’t fret, we have you covered right here without having to leave the house.

We hit the ground early this morning, starting with the throng of vehicles parked just outside the convention center. The Ford folks were putting the finishing touches on their “Ford Out Front” display, including a combination drift / off-road track. That’s where you’ll find outfits like Roush, Shell, Mattel, Mothers, and our very own Motor Trend Stage. This is the one place where the outside public can get a glimpse of SEMA, and it’s also the place that SEMA will transform from exhibitor space to spectator bleachers come Friday afternoon. As the show cars roll out of the convention on Friday, fans can watch the grand finale called SEMA Ignited. This you don’t want to miss!

We’ll be coming at you throughout the week to bring you the daily action, new products, and various specialty galleries (engines, freaks, late-models, trucks, mid-week reveals, and brand-specific sets). If you get tired before seeing all 400+ images, check out the accompanying time-lapse video tour of the Central Hall. Stay in the loop and check for more updates with the #MTSEMA18 hashtag!

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