Mahindra has also collaborated with music maestro AR Rahman to create a new sonic identity for its new range of ‘Born Electric’ vehicles.
I’m sure you would agree that Mahindra’s ‘Live Young, Live Free’ ad campaign is one of the coolest ever. With new-generation EVs on the horizon, the carmaker has released a new anthem titled, ‘Le Chalaang’.
The latest song has been composed by none other than AR Rahman. Over 75 unique sounds have also been created, tailored for various aspects of the upcoming EV range.
The groovy number also introduces Mahindra Electric SUV’s new logo. According to the company, the new infinity logo represents the flow of energy and the fluid synergy of the driver and the SUV in multisensory harmony. It also signifies the racetrack and circularity of intelligent sustainability.
Thanks to BHPian carthick1000 for sharing these videos with other enthusiasts!
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