Why F1’s showman is the big winner of its enforced hiatus

Prominent showings – not entirely for the reasons he planned – in the F1 Esports Virtual GP and Veloce’s #NottheBahGP were a perfect illustration of how Lando Norris has assumed the role of F1’s poster boy in a tough period for the championship, and ought to give him a far greater following when on-track racing resumes

When Lando Norris spoke over the winter of needing to get more serious, and cut down a bit on his online banter, many in Formula 1 weren’t convinced that such a move would really come to pass. After all, Norris’ infectious sense of fun and his online presence through his sim racing commitments would mean he would never find it easy to switch off his followers and wipe away his cheerful spirit.

How thankful we are now that Norris found it so hard to really change because, at a time when Formula 1’s season has been put on hold, he’s exactly the showman we all need.

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