Fiat Chrysler Automobiles increases stake in NHRA sponsorships

Fiat Chrysler Automobiles is putting its money where its mouth is when it comes to the NHRA Mello Yello Drag Racing Series.

Citing “growing interest in drag racing,” Mopar spokesman Steve Beahm announced Friday that Fiat Chrysler is “doubling down on our commitment to NHRA for the 2019 race season” by sponsoring four Mello Yello Series events.

The Dodge/SRT brands will partner with Pennzoil for races at Houston; Denver; Reading, Pa.; and Las Vegas.

The Mopar Express Lane NHRA SpringNationals Presented By Pennzoil is set for April 12-14 at Baytown, Texas, near Houston. The automaker once again will sponsor the Dodge Mile-High NHRA Nationals Presented By Pennzoil July 19-21 at Denver and the Mopar Express Lane NHRA Nationals Presented By Pennzoil at Sept. 12-15 at Reading. The latter will start the Countdown to the Championship, and the Oct. 31-Nov. 3 Dodge NHRA Nationals Presented By Pennzoil will be the penultimate race of the season.

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