Rivian Takes The R1T Electric Pickup Truck On A Colorful Family Adventure

A family outing the Rivian way.

Rivian refers to their products as “electric adventure vehicles” and the videos they produce are all about family and adventure. In the latest production, we see Rivian bringing a pre-production R1T pickup to the homes of some of their employees for some family-fun. 

The R1T that they brought had been wrapped in white, with figures of trees, canoes, tents, and other items you’d find outdoors drawn on it. The employees and their families were then invited to color in the figures. They then continue to drive the R1T to a number of employee’s homes until the truck is fully colored in. 

I have to admit when Rivian first started their video series I wasn’t a huge fan. I wanted more technical details and a little less of the family/human story. However, after seeing more of what they’re putting out, I really like what they’re doing. They’ll be plenty of time to go over all the technical stuff before the launch.