Tesla’s branding surely fits all core traits described by Patrick Hanlon, according to this video.
We have mixed feelings about this video. It started in a way that made us want to see what its point was. The presenter, Sven Pape, described himself as a loyal VW owner, driving the same Jetta for 20 years. Then, he said he made a big mistake and started talking about the things he did not want to talk about. His focus would be on the seven core branding traits of Tesla. In other words, what made it the recognizable and desirable car brand it is today.
Gallery: Is Primal Branding The Explanation For Tesla’s Successful Branding?