Lucid Motors Opens Century City And San Jose Studio Locations

Now there are four Lucid Studios open in California

Lucid Motors today announced the opening of its Century City and San Jose Studio locations. 

Similarly to Tesla, Lucid Motors has announced it will employ a direct sales approach, with what the company calls “Lucid Studios” supporting that sales model. Lucid’s customers are also able to complete the entire buying process online. However, if they prefer a more personalized experience, they can also visit a Lucid Studio. Either way, Lucid promises to deliver a digitally enhanced luxury experience tailored to each customer’s purchase and ownership preferences.

“With these newest California locations, with many more to come, more people will have the opportunity to engage in an entirely new EV car-buying journey that is as groundbreaking as the performance, efficiency, and design benchmarks set by the Lucid Air itself,” said Peter Rawlinson, CEO and CTO, Lucid Motors. 

The showrooms are now open to the public, however, due to COVID-19 precautions, visits are currently by appointment only. At the new showrooms, customers can engage with the brand’s “luxury sales experience both physically and/or virtually”. Just like the previously-opened Newark, California, and Beverly Hills showrooms, all Lucid Studios will include an onsite Lucid Virtual Reality Experience.